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Old 07-15-2006, 10:47 AM
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Bavarian Bavarian is offline
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Originally Posted by JCL
Except that they are a small high-end company manufacturing sedans, touring wagons, coupes, roadsters, and motorcycles. And, lest we forget, sport-utility vehicles. Your comment is exactly what people said when the X5 first came out.

I think variations on the touring wagon concept will sell. One and two box vehicles are more space-efficient than three-box vehicles, and if they can put some style and handling into the mix, they could do well.
But then BMW's image in general becomes very unclear. When used to say BMW, you'd think of a 3 or a 5 series and its handling. I understand how BMW had to come up with an SUV line because Benz did it first. Now we have all brands doing it.

But the fact is that crossover vehicles are just too strange, and in general persons shopping with BMW, Benz and Audi are usually not the type to do something "hip". Hip people buy ugly Nissan Xterras or Pacificas.
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