No contest here...I think the E53 looks much better. BMW forgot that they created this segment. Instead of leading the pack they are following. The E70 has the same bumper style as the Volvo XC90...reflector on the bumper . They also need to be careful with the back slope as it is starting to look more like a hatchback, yuk.

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[Sold] 2004 X5 4.4i - Sterling Gray - Truffle Brown, Sport, Preminum, Rear Climate, DSP, Sirius, PDC, 132's (19 inch wheel), Comfort Seats
Dynavin, JL Audio Stealthbox, Alpine PDX-5 Amp