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  #1  
Old 08-06-2007, 08:49 PM
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Drive Home a New 2007 BMW for $500 Below Invoice?

I got a flyer in the mail today that advertises that you can drive a new '07 BMW off the lot at $500 below invoice. Along the right margin, they show the vehicles that the offer is valid on. It says 2007 Z-Series, 2007 3-Series, etc, and then it says "2007 7-Series", but the picture shows a black '03 745i. Not only can I tell becuase of the looks, but the license plate says "BMW 745i" But wait, it gets better. Right below it, it says "2007 X-Series" Not only is the picture a silver E53 4.4i, it's a pre facelift one too. How could these people possibly be so dumb? I may call them tomorrow and see what it is about.
BTW the dealership is Lou Bachrodt BMW in Rockford, IL.
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Old 08-06-2007, 09:01 PM
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I'd bet the Marketing / Advertising company they hired knows nothing about the car..Probably pulled an image off the net after they were told to create the deliverable (the ad). Happens a lot when low cost and/or local ad/marketing companies are engaged (vs corporate).

Be interesting to hear what they tell you when you call..

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Old 08-06-2007, 09:06 PM
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I know...I'll say which one are you offering the deal on? The 2000 X5 you are showing or the 2007?
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Old 08-06-2007, 09:39 PM
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Nah, say E53 or E70 and watch them go "no, this is the X5 model"
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Old 08-07-2007, 12:28 AM
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is this the flyer? the "M" series are also $500 BI!
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Old 08-07-2007, 12:44 AM
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Quote:
Originally Posted by iop9000
is this the flyer? the "M" series are also $500 BI!
yes! that is exactly it! Did you make a thread earlier? Sorry if I missed it, I searched
I never knew they had a BMW dealer in Rockford....
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Old 08-07-2007, 02:30 AM
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no, i didn't post a thread , i just sorted my junk mail and saw the flyer before i read your post, .......And yes, i was also surprised there is a BMW dealer out there!
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Old 08-07-2007, 02:34 AM
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I doubt that anybody will actually walk out the door 500 below...there's always a catch.
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Old 08-07-2007, 09:36 AM
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so, is $500 below msrp a good deal? you got me confused?
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Old 08-07-2007, 09:50 AM
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$500 below MSRP is not, but $500 under INVCOICE sure is. If you work the deal right, most places sell somewhere between invoice and msrp... unless it's an untouchable car and there's mark up over msrp.
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