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#1
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New BMW model designation system coming in 2009
When the names of the models in the X6 range were released, we were a little puzzled at the awkward sounding xDrive50i and xDrive35i model designations. Well, the guys over at Bimmerfile have gotten hold of an internal BMW memo, which reveals that this is in fact the bizarre new naming convention for future models. The memo states that “due to upcoming U.S. regulations in effect for Model Year 2009, we are changing some of our naming protocol. The new naming protocol will affect all products that currently have an engine displacement designation within the name—X3, X5, X6, Z4 and Z4 Coupe.” It is uncertain whether the Z4 will also get the ‘Drive’ suffix, but it is expected that the X3 and X5 will follow the same conventions as the X6 and have ‘Drive’ placed before the engine displacement number. At the end of the day, the new naming protocol will have little effect on the cars, but the xDrive badge on a car never looks good in our imaginations - we’re predicting a raft of debadged models driving around in the future. |
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#2
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__________________
An unwavering defender of those I see worth protecting. "promote the general welfare, not provide the general welfare" We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America. |
#3
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This seems reminiscent of other bad naming conventions in auto history.
Remember the Merkur XR4ti? |
#4
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I will debadge. I think the naming convention sux.
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11 X5d JB/Cinnamon w/Bamboo/Premium/Tech/Cold/Rear Ent/Rear Climate/iPod/Roof Rails/Running Boards |
#5
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conventional 3.0si and 4.8i badges on ebay for nice profits... film at 11.
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'08 X5 3.0si - Alpine White / Saddle Brown interior Specs: Sport Pkg, Premium Pkg, Tech Pkg, Comfort Access, Aero Kit, Style 433 staggered 20s on Conti DWS Mods: Carbon 35 tint, LED angel eyes, GP Thunder 7500k fogs, H&R 20mm/25mm spacers, clear reflectors, gunsmoke-tinted taillights Coded: Digital speedo, windows/sunroof/tailgate close via keyfob X5 pics at Flickr |
#6
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I wonder if we'll get the no-cost "debadge" option like they do in Europe.
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#7
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I can't imagine what upcoming US regulation would have a direct effect on the model name of a vehicle.
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Wake up every day that would be a start. |
#8
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Quote:
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Profeshenal spellar |
#9
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I just don't understand why everyone (BMW included) are making such a big deal on badging (product naming conventions). Just concentrate on making great quality products that everyone desire...end of story. If someone wanted to debadge, they will do it regardless of what you put on there in the first place. Let's face it, I do NOT buy BMWs because of how they named or badged their cars, which lacked imagination to begin with. So, why all the sudden, BMW starts worrying about it now? If BMW feels embarrassed about putting xDrive badges on their cars, then why did they named such a system to begin with?
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#10
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The name is not the product, but it is part of the product. I think you're right that we would by BMW's regardless of their names--they are great cars--I just don't know if they would enjoy the success that a clear naming convention brings. It's probably not that big of a deal, but it is something that BMW has been pretty clear about and if they change it they may not be as clear. I think that's why it strikes a nerve.
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