X5 wins Design award at Frankfurt show

[LeMansX5]

BMW X5 wins "autonis" the 2007 for the most attractive Design. 12.09.2007 Munich.

On the international motor show (IAA) 2007 in Frankfurt became yesterday the BMW X5 in the category jeep the winner of the competition "autonis - best Design novelty 2007" gekuert. In March 2007 on the German market introduced new edition of the BMW X5 became generally accepted with clear projection/lead against the competition in its competition surrounding field. The result proves that the singular of sport cannot only impress Activity Vehicle (SAV) of BMW with its superior handling characteristics is noticed, but in the public also as particularly attractive and styleful vehicle. The technical periodical "car engine and sport" had determined the most beautiful vehicles under the new publications of the last twelve months for the "autonis" award of the prize in a reader inquiry. The choice exclusively took place according to optical criteria, whereby the readers could distribute both plus and points of minus for the Design of the vehicles judged by them. No other vehicle of its segment was so often called and as positively evaluated as the BMW X5. Remarkably good notes assigned the inquiring around express takers also for the Design of further new models of BMW. In the category upper class arrived to the BMW 5er at rank two. The BMW 1er and the BMW 3er Cabrio landed in the favour of the public at place three with the compact cars and/or with the open vehicles. To a second class victory for the BMWS Group contributed beyond that the new MINI. Sovereign won it "autonis" in the category the small car. Successful Design does not only work at first sight. No doubt: The Design of the vehicles of BMW and MINI is noticeable - and leaves a positive impression. In it lies exactly the goal, which the designers of the BMWS Group pursue with their work. They arrange vehicles, which do not only please at first sight, but lasting optical effect obtain. BMW chief designer Adrian van Hooydonk explains this in such a way: "we designers want to make a possessing of a BMW the experience and to make a relationship possible between humans and product, itself constantly deepened." The Design of a BMW is therefore always an expression of the authentic product substance, and as such it makes this substance for the customer noticeable and experiencable. First it excites the attention of the viewer about an aesthetic feature, which reflects the identity of the Premiummarke BMW. Beyond that it releases again and again on new emotions, which lead to the fact that the vehicle Design exceeds expectations durably and the customers lastingly to the product and binds the mark. In this way the Design becomes a success factor for the entire enterprise. Basis of the Design development: The principle "Collective Intelligence". Automobile Design is considered as important purchase criterion, which increases both the driving joy and the resale value. The BMW X5 owes its outstanding position in this area of a fundamental Design strategy, which is used with the organization of all vehicles of the BMWS Group. Part this strategy is a special form of the co-operation, which is called in the BMW Group Design "Collective Intelligence". Thus today market-referred criteria flow ever more requirements of specialists from the ranges aerodynamics, security, ergonomics or suitable for series productionness into the Design development in the automobile industry beside mark and. Therefore it requires different qualifications on highest level in each phase during the Design process. For example if a designer submits a draft, he co-operates afterwards with a designer, who transfers the sketches in the format 1:1 into a three-dimensional model from the industrial building material Clay. On the entire way up to the realization additionally a Design engineer is merged, who reconstructs and in the alignment with the technical requirements of series production in the innumerable tuning rounds of the development process "defends" the suggestions of the two experts can. Such Trio forms the core of a successful Design team within the BMW Group. With the coworker selection the BMW puts Group Design therefore apart from outstanding know-how to largest value on capable of cooperationness. The principle "Collective Intelligence" is based on the readiness to divide knowledge in order to be able to exhaust as community optimally collective pool at specialized information and experience. Competition and Teamwork belong together in the BMW Group Design. The coworkers are simultaneous in the BMW Group Design permanently a hard, internal competition suspend. Several designers always work on drafts for the same vehicle model. The connection of contest and Teamwork lets a most creative, fruitful working climate develop. Everyone in the team knows that it pulls finally with all colleagues on a strand. Thus contractors confer even partly mutually during a competition phase. The boss of the BMW Group Design, Christopher E. Bangle, strives to motivate its coworkers by the strength of the common vision. "individual free space and Teamwork are not a contradiction", say it. "with us everyone does not work for itself, but for the customer, the vehicle and the mark." In the BMW Group Design the individual abilities of individual coworkers from different fields of activity are added by the stressed interlaced function to a large creative Potenzial. In the result develops in this way a large whole, which constitutes more clearly than the sum of all individual parts. The success of this principle is obvious: Numerous honors document impressively the outstanding BMWS core authority with the development of Premium vehicles with highest requirement at innovation, dynamics and attractiveness. Vehicles of BMW are distinguished regularly both by specialized juries and in public inquiries for their unusually attractive Design. With internationally the meaning talk DOT award 2007 for outstanding product Design went beyond that also the price for the "Design team of the yearly" to the BMWS Group.