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Old 03-31-2011, 06:32 PM
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BMW Australia has a sense of humour

BMW Australia has just posted this press release:


April 1 2011

BMW Says ‘4GET IT’ To Misleading Number Plates

BMW Australia has welcomed a high profile advertising campaign from the Australian Bureau of Motorways encouraging the withdrawal of brash and misleading personalised number plates from cars on the nation’s roads.

BMW reinforced the Bureau’s call for number plates such as “Playa” and “SickAs” attached to poor performing vehicles to be removed on the grounds of being deceptive and disingenuous.

BMW Australia Registrations Compliance Manager, Pierce Tayker said it is important that Australian motorists report those vehicles sporting boastful number plates which do not live up to their claimed performance credentials.

“Our roads are littered with flash-harrys whose number plates say more about their ego than their engine,” said Mr Tayker.

“In the same way that motorists are encouraged to blow the whistle on dirty polluting cars, it is our collective responsibility to ensure road-users do not have to put up with this tasteless display of false advertising,” he said.

Over recent years, number plates such as FULISIK, PNSHR and 2SEXY have appeared on Australian roads attached to vehicles of dubious styling and performance abilities.

BMW Australia’s Mr Tayker said enough is enough.

“BMW Australia endorses the drive to ‘keep it real’ where performance car attributes are concerned and encourages drivers to dob in the worst offenders on the Australian Bureau of Motorways’ website www.abmw.com.au,” said Mr Tayker.
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Old 03-31-2011, 08:26 PM
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And another one:


April 1 2011

Unique: BMW M GmbH Develops The World’s Fastest Pickup.

Drive and suspension technology from the BMW M3 – comprehensive testing completed on the Nürburgring-Nordschleife – 420 hp and 450 kg load capacity – world premiere on 1 April 2011.

Following the BMW M3 Coupé, BMW M3 Convertible and BMW M3 Sedan, a fourth body variant of this globally successful high-performance sports car is about to cause a stir. Under the strictest secrecy, the world’s first high-performance pickup has been created at the BMW M GmbH development centre. The sportiest example by far in this vehicle category, the BMW M3 Pickup will fire the imaginations of all motorists with a deep appreciation of top performance matched by a keen practical bent. 309 kW/420 hp under the bonnet and a rear-axle load capacity of up to 450 kilos take the hallmark BMW M relationship between race-oriented driving pleasure and everyday utility to an entirely new level. This unique vehicle has already completed extensive test and set-up drives on the Nürburgring’s Nordschleife in advance of its global unveiling on 1 April 2011.
With this vehicle, BMW M GmbH once again furnishes evidence of its exceptional competence in developing and building high-grade, individual dream cars. With a high-revving V8 engine at the front, a generously sized load area behind and a removable Targa roof above, driver and passengers in the BMW M3 Pickup will relish an unprecedented take on the familiar M feeling. Yet this spectacular new development is unmistakably recognisable as a member of the BMW M3 model family. Corroborating this kinship are not just the inimitable power of the engine, but also fine-tuned aerodynamics and a tailored suspension set-up. Measurements in the wind tunnel at the BMW Group’s Aerodynamic Test Centre showed a Cd factor on a par with that of the BMW M3 Coupé. Like every BMW M model, the BMW M3 Pickup has also demonstrated its dynamic potential on the North Loop of the Nürburgring. Official lap times have not yet been released, but the needle in the dial vouched for a top speed of 300 km/h.
The kerb weight of the world’s fastest pickup undercuts that of the BMW M3 Convertible by around 50 kilograms. Removing the Targa roof shaves off a further 20 kg while at the same time lowering the car’s centre of gravity.

This most unusual experience of top-down driving pleasure in a BMW M3 thus goes hand in hand with further optimised dynamic handling.
The practical features of the BMW M3 Pickup are no less impressive. Maximum load capacity has been raised to 450 kilograms. The load bed of the BMW M3 Pickup is clad in high-grade structured aluminium sheeting and provides the biggest cargo capacity ever offered on a BMW M vehicle. In terms of the unit of measurement generally applied to premium automobiles, that gives the loading area of the BMW M3 Pickup the capacity to carry up to 20 standard 46-inch golf bags. What’s more, the BMW M3 Pickup is the first BMW M3 variant in the 25-year-plus history of this model range to come with a trailer tow hitch.
Notwithstanding these unquestionable stand-out qualities, the BMW M3 Pickup will not be heading for the golf course or series development, but will retain its status as an exclusive one-off. It is earmarked for use as a workshop transport vehicle for BMW M GmbH. With this in mind, the current BMW M3 Pickup – unlike a similar predecessor built back in the 1980s – has gone through the requisite procedures to earn its road certification. Which makes it officially a truck – but one that puts a whole new spin on the meaning of the word.
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