Ok - so I have an 06 4.8is and a Motorola e815. I paired my phone and it worked flawlessly and I really enjoyed the bluetooth feature and the ability to drive with both hands on the wheel. Definitely recommend it for anyone who uses their phone a lot.

Then - one day i tried to make a call and the call went through the phone and not the BMW. I tried to pair the phone again w/o any luck. The phone icon from my display also went away.

Vehicle went to dealer and the problem was solved.

BUT - I thought I would post up the explantion printed on my invoice since this might save some of you a trip to the dealer

Invoice states: Telematics unit could not be identified. Attempted transport mode deletion w/o success. Completed a battery reset. Successfully paired bluetooth phone to car.

So - maybe a battery reset is a quick fix that might help you out if you run into my same problem and you can avoid a trip to the dealer.