Here is my reply to the blog:

More than 20 million vehicles were recalled in the US last year alone. I can live with the expense of a new battery every few years, but I cannot live with a car that is trying to kill me. Come on guys, after millions of faulty and downright dangerous airbags and other important parts in the cars that actually kill people you are whining for a battery replacement every 10 k miles?! Which BMW is doing voluntarily, but is probably required in 10-30 % of all cars only. And no one commented on this part of the article:
“Rather than waiting for them to break, BMW NA is proactively replacing the parts with improved components through its shrewdly named Customer Care Package, or CCP. This is not a recall, because recalls address vehicle safety. Instead, BMW says, the CCP represents its “commitment to the long-term reliability of our most technologically advanced products.” It is undeniably a good customer service move.”