Simple physics, I can say. The most OEM pads and especially ATE are super soft and grab really well in exchange for higher wear rate and a lot of brake dust. Harder compunds have more metal particles, wear slower and dont emit so much dust in exchange for less friction and higher rotor wear.
Probably there are a few people that hate the brake dust more than me, i always have a few cars around with some multi-spoke wheels, some old school Alpina included. But I have never, and never will, trade the soft pads for ceramics. As a side benefit my rotors last for at least 3 sets of OEM pads and brake squeaking never happened to me.
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