I feel really stupid ... my driver's side sun visor (2005 e53 4.4) broke and I need to replace it. Removing the screws is easy, but for the life of me I cannot figure out how to disconnect the electrical connector. I thought it would be a simple plug but it doesn't come apart when I pull it and I feel if I pull it too hard, it will break. I've attached a photo with a picture of this connector. Help!!

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