service advisors get graded by your reviews. perfect scores usually will enter them into a nationwide contest where if they win, they are eligible to ride say an M3 for $200 monthly payment for a year...i'm not sure BMW NA actaully can do anything how service is handled at the dealership level, thats why it feels like BMW NA is totally useless to most people.

i have an amazing relationship with my SA (Aaron Burkhard at Savage BMW). We email each other dozens of time practially every day. Just about eveerything, and only about the BMW problems when they arise. I see it as a win/win situation. Be nice to them, talk to them about other things t han just your BMW problems, and offer them starbux coffee here and there, itll make their work less monontonous and youll stand out on his book. SA's usually work in teams also, and they are rewarded in many different internal ways..bottom line is be nice to them and treeat them like people and theyll return the favor.

just my two cents

kirk

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2008 E82 135is JB2 Alpine White / Lemon
2008 E90 335i JB2 Monaco Blue/Grey
2007 E85 M Roadster Black/Black
2006 E60 550 w/ M Kit Silver/Black
2003 E46 M3 SMG w/ VMR V715 19's Blue/Black