I rolled the dice around 2.5 yrs ago, went with BrakeLabs rotors (USA made, 300 series iron, zinc plated).

Installed Cool Carbon pads.

The set-up was around $400.

In over 45k miles I am very impressed. Even with a track day at Sebring (5 on board for some lapping) and lots of towing (in TX/FL heat), the wear is nominal.

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'03 X5 4.4 Sport, last of the M62s (8-03 build date)
I believe in deadication to craftmanship in a world of mediocrity!