Not everyone is going to have the same settings or be comfortable with generic settings.
Adjust it till you are comfortable, if you arent comfy in any position then it may not be the seat. Its not like the seats work in a way where 5 clicks up, 3 clicks back, 6 clicks lean etc..

I drove over 8hr almost non stop this summer and was fairly comfortable. Just wish it had cooled seats for those hot summer months.

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2011 35d