The whole "authorized dealer" bs is infuriating. I just want to buy a new watch, not get creamed on the price, and have some confidence that it's the real mccoy... maybe i'll just keep what I have and go buy myself a nice new Canon 100-400 L lense

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You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.