For being all Genuine BMW, that's actually pretty reasonably priced. My only recommendation would be Akebono pads, but that's a personal preference. You lose a little bit of that initial bite but you get much less brake dust. As somebody that's obsessed with detailing my cars, the decreased brake dust is totally worth it.

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2003 X5 4.6 | 2000 540i Touring

Formerly owned:
2004 Range Rover | 2000 M5 | 2000 540i/6
1995 750il | 2003 Mercedes S500 | 2003 540i/6