I know exactly how you feel about the brand. Too many vehicles trying to chase that last customer without realizing how they had lost us traditional BMW enthusiasts. I already know that my E53 and E86 are the last BMWs in my garage because we just bought a 2018 Audi S3. I was trying to find a replacement for the E53 a few months ago, but couldn't find a damn thing in BMW's line up that appeals to me. Then just finally said F'it and went a totally different route. We decided to add the S3 to the line up instead of finding a replacing for the E53...so the E53 will be sticking around for a little more longer.
Even the ///M division products don't seem all that special/impressive anymore - a price to pay for ///Marketing it on every vehicle
