Makes no sense based on all the different things I've seen on their site. I was open for discussion about setting a realistic reserve price but apparently they are stuck in their mindset of what works and what doesn't. They get 5% on every sale from the buyer so I'm guessing they have some costs involved with their auction software and they haven't had good results with the X5 so they're staying away from them. Just a guess. I thought a 2006 4.8 in showroom new condition, not a blemish to be found with 9500 miles would be something they'd want. On the flip side it's also a gamble for me to spend $100 in hopes there's a buyer that's ready to buy within a 7 day auction without giving it away.