when I started buying the Evos they were the no name brand :P I think they were like $100 each too

Kumo/Nitto I have been around a long time on the road race cars so no worries there.
Some of these "no name" brands are very big time in other countries, its just we dont see them over here.

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2004 X5(E53) 3.0L
1999 M3(E36)
2003 Z4(E85) 3.0L