I'm depressing the pairing buttom on the eject kit, not the steering wheel. The instructions are as follows:

1. Depress and hold the pairing button (eject box) for at least 2secs, keeping it pressed, switch the key to the 1st position (accessory) keeping the pairing button depressed for an additional 2-3 secs.

2. Release the button ---- Shortly after releasing the "BLUETOOTH PAIRING should appear on the NAV screen.

BTW, when I go to MENU and TELEPHONE, it says on the NAV screen, ACTIVATE PHONE, so I believe it is seeing the ULF

When I do depress the wheel button, the VR system beeps and prompts me for a verbal input, so that works

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03' X5 4.4i Black Sapphire/Black
04' Land Rover Range Rover HSE
95' Jeep GC Ltd