Originally Posted by scott27

FEP phases ended a few days ago, development project is closed. Now the marketing guy have to do their work. And every time after FEP phases BMW leave their new cars unprotected in public places - usually in the places where a lot of spy photographers are moving around - so the detailed pics surely hit the media just before official press release. In this way we create public interest & buzz - a nice introduction into official marketing activities & campaigns.