Being a fan of US based sports, I truly understand why americans have a hard time embracing what we the rest of the world call "the king of sports". All of "our football's" (your "sooccer's"

) flaws are hard to grasp when you are a new spectator of the game. As of late, FIFA has been trying to change the rules so that the game can be even more fun to watch. Dives, theatrics & blown calls and such will always be part of the game. For this WC they tried a headset so all four refs could communicate better, I guess that's a start but IMHO FIFA should make a better effort to use technological advancements to their favour. I know that the US team underachieved this year, but think about all of the other nations that have been playing soccer as their main sport for more years than the US and that have not even made it to the final tournament (for example my beloved Guatemalan Home Team

). I believe that the next generation of young americans will shift more towards "our football"... I even see the US winning a WC in the future
P.S. Latin boradcasters have a lot more "spice" than their ESPN/ABC counterparts. I remember watching a game where you could overhear the guys next to ESPN's booth scream GOOOL at the top of their lungs when Spain scored on a header!!!