Except that they are a small high-end company manufacturing sedans, touring wagons, coupes, roadsters, and motorcycles. And, lest we forget, sport-utility vehicles. Your comment is exactly what people said when the X5 first came out.

I think variations on the touring wagon concept will sell. One and two box vehicles are more space-efficient than three-box vehicles, and if they can put some style and handling into the mix, they could do well.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue