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Originally Posted by asawadude
I've never seen that statement before. Got a source? I have no desire to attack the statement, but I am involved in transportation cost studies. Is that straight fuel costs? Or are other cost components included? Landing rights, ramp space, crew costs, ground support costs, etc.
If I can go into a cost review meeting and equate aircraft costs in terms of Honda Civics, I'm sure I could wake up the managers who are usually sleeping at these meetings. 
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This is ironic...weekend before last I flew across the country to go kitesurfing (a "green" sport)...i.e., I would have spent less fuel running my Boston Whaler all weekend. The source would be in an article on fuel costs in the current inflight magazine of either United or Continental...I can't remember which, as I flew one outbound and another carrier return. I think I made the Civic analogy; they used a 51mpg per person fuel factor, if I recall correctly. I believe it was exclusive of ground support costs.