The certain death of any of these MP3 players will be the fact that more and more cell phones are going to include them. Right now the storage capacity of the ones in cell phones is rather small compared to the stand-alone MP3 players, but that will change in the near future. Just like the cameras in cell phones continue to improve, so will the MP3 players. Better hold onto your cameras and MP3 players -- they will soon go the way of personal organizers and cassette/CD walkmans.