It is true in North America, but sometimes disputed by our European friends, who don't always make the distinction.

The one that gets me is when a reference is made to a "Beamer" every now and then. A beamer is not a BMW, it is a video projector (among other things).

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue