That's nothing... I saw an Audi RS4 at Rusnak Pasadena selling for $84K. MSRP was $74K (PP + airbags + gas guzzler tax) with "Market Adjustment" of $10K. This was their 2nd RS4 - the first was sold at the $84K price.

I realize the RS4 is much more car than the S4, but $74K loaded? It makes you wonder where the M3 will come in at?

So I walked next door to their Porsche showroom and they had a $63K '06 Boxster S marked down to $55K. Evidently, there is a glut of Boxster's across the country and the dealer's incentives are running somewhere around $10K. I counted over 15 Boxsters scattered around their lot, and the '07's are due to roll in shortly with updated engines. Unfortunately, I can't buy one until I get some kids to leave the house (and take their cars with them).

On a side note, I was in shock to find an '07 Cayman basic (non-S) sitting in the Rusnak showroom. It's not even on the Porsche website yet. $56K with PP, Nav and no markup according to a salesman.