"Bill Ford told Reuters in an interview on July 20 that money-losing Jaguar, which it bought in 1989, would take time to turn around, but he was considering all options for the brand."

That sums up Ford right there. Jaguar has been losing money since '89 and in 2006 they decide, eh, we couldn't figure out how to make money with the brand (because we did so little to turn it around) so we'll dump it.

it's sad....

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