I was in an electronics store the other day looking at Plasmas (I'm just starting my research on this subject). Anyway, the guy seemed really knowledgeable and said that the 'best' all around televisions are LCD's. He stated a lot of 'stuff' and basically said go to the internet and I'll see many reports comparing plasma, projection and LCD technologies. The store sells all kinds of TVs but he was really strong that LCD is the best way to go for the money. I'm not sure if he was saying that because he gets more of a bonus for LCD sales, but I plan to look into it more this week.