My brother-in-law has mentioned something about GREEN brake pads and how they are the best in the market. Would anyone know what brand of brake pads he's talking about?

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2004 BMW X3 2.5i
Black Sapphire Metallic
Premium & Cold Weather Packages
STEPTRONIC 5-Speed Automatic Transmission
Terracotta Leather Interior (HOT!!!)
Dark Wood Trim
17" Double Spoke Wheels (Style 111)
Scorpion Tires
Panorama Roof (HOT!!!)
Fog Lights