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Originally Posted by dmlgc
I asked this of BMW service manager, he said because that would make it an "MX5" and that would cause trademark issue with Mazda-mx 5.
Don't know if it's true but guess it's plausible.
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I'm sure they could have called it something else if they wanted to. Back when they made the "M" Z3, they didn't call it the MZ3, but instead the M Roadster. They could call this one the M-SAV if they wanted to.