Why do people call Cayenne the "Pepper"?

By the way, has anyone here seen the E70 in person? Some people said that this veh is "much bigger" than the current model. This worries me a bit coz I (and possibly many others) don't want the E70 to be of the size of a van.

Scott/LeMans, any chance of a pic with the E70 parking next to an E53?