I agree to a degree with you guys. First, the person that's making the payments should do whatever he or she wants. We all have our opinions about the subject. I've personal owned a ///M and seeing a 3 series with ///M badging was almost an insult to the brand. I've owned a 4.4i that was just fine without ///M badging. I currently own a X5 that is designated by BMW as a 4.6is X5 (M)....so yes I think it's cool to add a ///M badge. It's not a ploy to fool anyone.
I think that de-badging a 3.0 or a 4.4 and adding a 4.6 or 4.8 body kit is a ploy to fool the non BMW owner. But remember, at the end of the day, it's their X !!!................Phil

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2011.5 Dinan ///M3:
SSII DCT
Competition Pkg
Convenience Pkg
Premium Pkg 2
Heated Seats
Enhanced Premium Sound
Black Kidney Grills
BMW M Performance Steering Wheel
BMW Carbon Fiber Performance Spoiler
BMW Aluminum Pedals
Dinan Exhaust
Dinan Mid-Exhaust (x-pipe)
Dinan Carbon Fiber Intake
Dinan Performance Tune
Dinan Pulley Kit
Dinan CH-R Wheels
Dinan Carbon Fiber Strut Tower Braces
Arkym Front Lip
Carbon Reflectors
Lux H8 V3
Brembo 365mm BBK