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I don't think you'll go wrong with either brand. I personally like Mitsubishi better, and have found them to be a slightly better deal as well, but it's hard to lose with a Sony if you can get a good deal on one. Your best bet is to find a place that carries both, and look at them (the exact models you're considering) side-by-side.
For plasmas, I prefer Panasonic, but I've had several different Mitsubishi TVs, including a 60" DLP right now and it is a fantastic set.
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