I know there are a good number of you using Sony SXRD sets here. Just thought I'd share a few threads that I came across on AVS Forum. A lot of these guys are pretty solid with their knowledge of these- plenty of good info in these threads. As always, once tweaked properly, picture quality goes up quite a bit.

Official A2000 Settings/Tweaks Thread

Official XBR1 Owners Thread
Official XBR1 Settings/Tweaks Thread

Official XBR2 Owners Thread
Official XBR2 Settings/Tweaks Thread

Enjoy