The millions spent on market research is probably why the US never sees large varieties of diesel models, IMO. Name all the diesel cars (not trucks) available in the US, I'm betting the list is SHORT compared to gasoline rides.

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We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.