You're right, but its not part of any BMW Sport Package that I've seen in the past. Usually the sport packages are a cosmetic option. I guess they've included them now. I test drove a 335i and Lexus 350is and I think they're useless.

I don't think it makes sense to have paddle shifters on a regular transmission like the steptronic because you really don't feel the car like a manual or a SMG transmission, if you can't feel the rev than you wouldn't know when to shift gears.