I know this has been posted and discussed before but with so many other players avaliable and so many other music services avaliable i still don't understand why this is so important. There must be some other motive behind this effort. I mean there is Zune for one and countless other ways for folks to download music. It seems kinda pointless.

http://news.yahoo.com/s/ap/20070122/...apple_itunes_3

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