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Originally Posted by vinuneuro
Is it really worth $1,000 to not have to push a button on your remote, and then stick it in a hole?
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Well, BMW (rightfully) charges for convenience and luxury options. To be honest, the whole process of getting in and starting the vehicle makes more sense with the option. Of course if you mean "worth it" as in value, it's not worth it. But just like power seats or "automatic soft-close doors" (7er), some people really want and expect stuff like that in a luxury marque.