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Old 02-13-2007, 02:02 PM
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Slalom Slalom is offline
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Location: Canada
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I agree with Denalio. The dealer just does not have that much in the vehicle. The days of 10% mark-up on the vehicle and 16% in options are gone. BMW Canada keeps the dealer's margins low, and is in no hurry to increase the number of dealerships. BMW is also insistent upon the level of capital investment by the dealer. Not just the showroom, but also the number of service bays. We are paying for a premium experience, long gone are the days of going to an enthousiast's garage. It is the Lexus treatment today.
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