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Originally Posted by Investor
Parts shortage? That was the excuse for no rear shades. Also for delay in comfort seats. Did BMW release this car too early? I was going to order one but there are too many options that I want that are being delayed. Not sure I want to wait until 2008. Next thing you know there will be no more 4.8's due to parts shortage.
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This appears to be an issue they are facing with a number of items. The shades on the E70; talk to comfort seats unavailable on the E70; the tailgate on the E70; they're having problems keeping up with demand for the new twin turbo engines for the 3 series (especially as they are launching the 535); paddle shifters are unavailable on the 335xi until further notice due to supply shortage.
Come on BMW, what's going on? Fortunately for them, people love their products and are willing to either wait or go without certain features. However, over time, this could eventually resonate poorly with customers, especially if the competition develops class leading products. Not that I'm a fan of the Audi Q7, but when my wife and I initially went to check it out, the salesperson was quick to point out to my wife that the auto tailgate in the Q7 was available and had a nifty feature that allowed for the height of the opening to be set by the user. He did mention that the E70 does not have an auto tailgate feature. Even though she preferred the E70, she did give more thought to the Q7 than otherwise.