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Originally Posted by StumpyPete
You need the button for comfort access and so it is probably cheaper to engineer the non-comfort access cars in this way rather than providing a turn switch.
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That's probably the reason however it doesn't make it right. Lots of things can be done cheaper but shouldn't be done if they don't make sense for the driver which is who BMW is appealing to. Audi installs the start button only in cars with comfort access. Not a big deal, just my $.02.
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