I've done a couple of those marketing focus groups, and I enjoyed them all. You get paid for about 2 hours of time, and you get to give your opinions on current and future styling, interior layouts, etc. The last one I did compared SUVs from almost all the major manufacturers. Pretty cool. Some of the new stuff looks pretty good.

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'06 X5 4.8is, TiAg/black, cold weather pkg., comfort seats
'07 750Li, TiAg/black, sport pkg.
'05 Ford F350 silver met./slate gray, Lariat, 6.0 PSD, CC, DRW, FX4