BMW really needs to work on quality. I've heard of poor paint quality and not-well-fitted interior pieces on almost every new BMW recently. I've read plenty from magazines and independent reviewers that say the paint quality on the X5 needs improvement........it's a bit rough so they say.
We tried an Audi today (YES that's right. Matt brought his parents into the Audi dealership intentionally. Not mistaken for the BMW dealership next door

) and it was faily impressive. I say its about 85% of a BMW performance for about 85% of the price. The interior's a lot better too, albeit a bit dated. The A3 we tried as better than expected. I knew the 2.0 engine and DSG would be good, but not this good.