I own both a Movado and a Tag. I bought the Movado years ago and the Tag just this year. The Movado was great, but I tired of it's simplicity and lack of versatility (seemed to lend itself mainly to more formal attire). This year I purchased a Tag Aquaracer and absolutely love it. While I paid a significantly higher price for it over the M, so far it seems just as at home in jeans and a T as with a nice suit.

I would recommend either so my only real advice is for that kinda dough, make sure the face is sapphire crystal which is almost unscratchable. There are many brands in that range that don't use SC and nothing makes a watch look old faster than scratches on it's face.

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2005 ///M3 Competition / Interlagos Blue-Black /6spd/SS Race Exhaust/Angel Eyes/Passport HW/Mich. Super Sports Soles (love em)
2008 ///M3 Melb Red w/ Beige Novillo, Tech, Prem, & 19" (Retired)
2005 X5 4.4i Estoril/Grey Sport, Nav, DSP, Prem, Pano, etc. (Wifey's)
2007 335i Silver/Black SP,PP,CWP, Comfort access, & Sirius (Retired)
2001 X5 3.0i (Retired) Silver/Gray Sport w/19"/Prem/DSP/CWP
2002 YZF600R (Retired)