we have sports seats in both our X5's (E53's) and are putting comfort seats in both of their replacements. As we already have to wait to get a replacement, a longer wait is worth it in our opinion, as you'll have them a long time.

We drove a 550 M Sport with comfort seats and that sold us. I find on long trips the sports seats get uncomfortable, and I loved the adjustability of the comforts.

Even if we go to Mercedes, their AMG seats are worth the cost. Depends on what you like, but definately worth the cost/time

Cheers

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2006 E53 X5 3.0D
2004 E53 X5 4.8is
2004 E53 X5 4.4 Sport
2011 E70 X5 3.0D with Aero kit
2009 E71 X6 50i Sport
2009 E70 X5 50i Sport
2007 E60 540 M Sport LCI (All time favourite car)
2007 E70 X5 4.8i Sport
2005 E53 4.8is
2003 E53 3.0 Sport