Margin is about $5k - 6K, and you can get the invoice price on edmunds.com. But regardless, supply and demand is all that matters. Best discount I've heard of on here is less than $3000, most people getting around $1500 on average. Options on this car barely impact that margin, so I doubt many dealers are going to discount the car more or less based solely on threatening to remove options...

Going from $1300/mo to 1190 down to 985 sounds more like they were looking at the wrong lease program. I highly doubt they took off over $200/month (somewhere around another $8000 off MSRP) based only on threatening to remove options. They'd be losing money on the car to take off more than 5 or 6k. 1100/month with taxes paid up front (or not yet added to payment) should be more about a purchase price (MSRP - discount) of about 71-72k, maybe more.