LOL - I can see how you would think this is a joke if you are not familiar with the product - guess I assumed most people know what a clear bra is. No, it's not a joke. A clear bra is simply a protective film that covers the front of your vehicle up to a few inches on the hood. Covers the bumper, front of hood, lower apron if it's painted (like yours) perhaps the side mirrors, and whatever else you want to be protected from kicked-up stones and debris on the highway. The product does a great job protecting from small chips and the like... It's almost like a thick layer of clear coat that you can barely see at all. Lots of discussions about it on the board - do a search on "3M" or "clear bra" and you'll find lots of info. Google would work too. There are several manufacturers and I believe 3M is among the best. I wish I got it on my car before I drove it as I do have a few minor chips on the front end now after 15,000 miles... Good luck & hope this helps!