Sounds if they are telling you a pile of rubbish. You should just have to pay your £300 PA subscription and you'll be good to go. The application for BMW Online is just an additional tickbox on the same form which contains the info for BMW Assist. BTW, I thought the Assist fee was £60 PA?

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Fastbuck
2009 F01 7 Series 3.0D SE Saphire Black/ Oyster
2008 E83 X3 2.0D SE Montego Blue/ Black
2007 E70 X5 3.0D SE Space Grey/ Beige - SOLD
2006 Land Rover Freelander Sport TD4 Zambezi Silver/Black - SOLD
2005 W203 C200K Sports Coupe Jasper Blue/Artico Black - SOLD
2004 W211 E320 CDI Avantgarde Brilliant Silver/Alpaca Grey - SOLD
2001 E39 530i SE Crystal Green/ Beige - SOLD