I want to pose a question to the forum members here as we always seems to hear horror stories about how bad the dealer treated them...especially service. For me I have been dealing with Stevens Creek BMW with phenominal success. They have replace, fixed all my issues with great results.
I am no mover and shaker imo in anyway but I learned from my limited experience is that they are as human and have feelings just like anyone else. I've always got the loaner that I want and most often, they would ask which vehicle I want to choose and they get it done. Yes they do know me on a first name basis not because of complaining of multiple problems (though I have some) but I follow up with just talking with the dealership as I feel that rapport is important for them to know a name and face "should" anything happen.
Sales and service imo works both ways. The more they know about me, the better that they can service me. I consider this as "reverse" sale of me so if anything happens, I get taken care of very very well. And this has happened numerous occasion where they would now take any appointment I have immediately (even on Saturdays!) get it done quick and I'm off my merry way. I have gotten loaners of my choosing from them (even the 7 series and convertibles) because I come off not to intrude and they have given me service above and beyond what I expected. They get "5s" from the survey and that adds little perks too.
Many Sales and Service advisors don't mind telling you how you can help them, so ask them what would make it possible. I'm never in a position to expect things though I do request them.
I also come from a stand point that just because I own a BMW doesn't make me any better than anyone else. Just want to pass this word on but also want to know if there are any neat tricks anyone have done.