I say BMW just ought to charge more for cars and give us less standard equipment. In essence, charge us European prices. They could also get over their impression that "no one will buy a diesel in the US" and import some fuel efficient BMWs over like the 320d and the 535d. I'm pretty sure many non-enthusiast Americans wouldn't mind buying a 320d since it'd fall within budget and offer great fuel savings, as well as a great drive.